When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. People want superb functionality along with a professional design. You don’t want to be too flashy or too plain, here are five important rules of thumb to observe to make sure your website performs well.

1) Do not use intro pages
Intro pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the intro page.

2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy. Basically you want to try to avoid “ad blindness”.

3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Give your visitors control over audio and video
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio or video looping on and on. This is very annoying and they will leave. However, by adding pause or stop controls to your media player you give them a choice and people love to have choices.

I hope that helps a little and remember that you don’t want to be too flashy or plain, so good luck on hitting that middle ground.

Thanx and remember…Always strive to improve and success will follow
David Knops
DKWebsites LLC

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