In recent articles I have written about the importance of email marketing and your business. Today I want to tell you about an all important tool for your email marketing campaigns…THE AUTORESPONDER!!! This tool is a time saving monster. Throughout the Internet, autoresponders make for an excellent promotional tool. Although the technical name is an autoresponder, other known names include auto email, mailbot, and email responder.

You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers. There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out. Although free is good – there are normally downsides to free programs that you won’t have to worry about if you purchase one.

Here is how it works. After you have your responder and some messages loaded you will then place a sign up form on your website or build a splash page where visitors can input their information. Usually just first name and email address. Then this information will be forwarded to your responder and your first message will be sent automatically.

Most marketers prefer to use “sequential responders” which allow you to load several messages to be delivered at pre-set intervals, such as message 1 on day 1, message 2 on day 4, message 3 on day 8, etc…This is a great way to automate your email marketing campaign and allow you to capitalize on your email writing efforts. You can write it once and send it for years knowing that it is being seen by the people who asked to see it.

When you send out your first email, it should be a welcome email to first time subscribers, letting them know what they can expect to receive from you in the future. This way, customers will anticipate your emails. If you give them high expectations, they will anticipate your emails. You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all – free.

Usually good marketers have GREAT email newsletters. I personally write mini articles for my newsletter and include a tip in every email. I want my readers to stay just that…READERS and not deleters. More on this subject soon.

Thanx and remember…Always strive to improve and success will follow
David Knops
DKWebsites LLC

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