2 Reasons to Start List Building Today
List building and email marketing is probably the source of more income than any other form of marketing for internet marketers. Doing a quick search for information on list building will result in the following moniker being repeated over and over…“The Money is in the List”. This is so true and we all know that ‘the truth shall set you free’. List building has been around for over 100 years and it will never go away. Just look at Sears stores. They were known as Sears and Roebuck back in the days of the wild, wild west when they dominated direct mail marketing.
Building a list of names and emails of your potential paying customers is very important to your long term objectives as a business person. This single aspect of internet marketing can be the difference between a steady monthly income and a hit and miss income. Email marketing is useful in so many ways to help you keep your subscribers informed of site updates, new products, new services, and offering subscriber only deals to name just a few. For the sake of this article I will give you 2 reasons why you need to be list building and email marketing today!
![[Image of an email 'at' sign with a dollar sign shadow]](http://www.businessopp4you.com/wp-content/uploads/2009/02/emailmoney.jpg)
Return On Investment (ROI)- List building is one of the most cost effective forms of marketing due to the targeted nature of providing goods and services to the exact people who chose to sign up for your emails.If you are just sending out email broadcasts occasionally then there are plenty of free scripts out there to help you build and manage your list. Even if you choose to use an autoresponder then the cost is very minimal, usually around $20 a month. This is a small price to pay to help you run a successful internet based business. Autoresponder services will also help to keep your company can/spam compliant. I personally use EmailAces.
Follow Up- The ability to continue delivering sales related content to potential customers is critical. Most experts will tell you that it takes around 7 separate targeted sales pitches to convert the average visitor into a paying customer. I will agree that it usually takes more than a single attempt to make that sale. Subscribers are also more likely to become repeat visitors and repeat customers. This helps you in other ways such as word of mouth advertising and gaining backlinks to your site. People like to talk about things both good and bad so your follow ups can definitely make or break you.
An effective list building and email marketing campaign will increase your bottom line without hurting your wallet. This internet marketing technique can make the most effective of pay per click campaigns look like a waste of money. As I said earlier, email marketing is probably the most cost effective form of marketing on the internet today due to targeting. Experts also say that your subscribers are worth between $0.75 and $1.00 a month per subscriber. So get your butt in gear and start building your list today for a better and more lucrative tomorrow.
Thanx and remember…Always strive to improve and success will follow
David Knops Jr
DKWebsites LLC
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This is very true. It is one of the first things any internet marketing newbie should learn – and the first task after setting up a website should be to create a newsletter and opt-in program. It’s probably the quickest way to creating financial freedom!
Ros